For me the third day started off with the H&M Design Award show in the Mercedes- Benz fashion pavilion. One could spot Ann-Sofie Johansson, H&M's Head of Design, looking satisfied while sitting with her legs crossed on the front row. And rightly so, the collection is a prime example of well-tailored garments, with cool details like cut-out pieces of PVC. The show ended quickly but the clothes will definitely stay in one’s memory until sold in selected stores this autumn.
Later I went to Josefin Strid's show, who showed her menswear collection. The day ended with the Tiger of Sweden show which was great with many cool hats and loots of warm coats for next winter. Something which made the event even better was that the top-model Frida Gustavsson walked down the runway several times.